GUIDELINES FOR IMPROVING THE QUALITY OF SERVICES FOR FOREIGN STUDENTS: A CASE STUDY OF CHINESE STUDENTS IN COLLEGE INNOVATION AND MANAGEMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY

Author(s) :

Sudarat Chirapruk
College of Innovation and Management., Suan Sunandha Rajabhat University

Supattra Pranee
College of Innovation and Management., Suan Sunandha Rajabhat University

Phatthanan Rotrungwat
College of Innovation and Management., Suan Sunandha Rajabhat University

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Abstract :

ABSTRACT The purpose of this research was to study the satisfaction levels of Chinese students with the service quality provided by the College of Innovation and Management, Suan Sunandha Rajabhat University and study the guidelines for improving the quality of services for Chinese students to be more efficient and effective, based on the sample size of 428 participants, including undergraduate, master's, and doctoral Chinese students at the College of Innovation and Management, Suan Sunandha Rajabhat University. In this research was quantitative research methods that using questionnaires as data collection tools and statistical analysis methods, including mean, frequency, and percentage. The findings indicate that the satisfaction level of Chinese students with the service quality across all 4 aspects of the College of Innovation and Management is high. The overall average satisfaction score is 4.42, demonstrating high satisfaction levels across all 4 aspects. The aspect with the highest average score is the Service Quality, followed by Facilities and Amenities, Service Process and Service Personnel. These factors serve as guidelines for the improving of service quality for Chinese students at the College of Innovation and Management, contributing to an enhanced overall service experience for international students. Keywords: Improving Quality, Services, Foreign Students Satisfactions

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