Development guidelines of media for the public relations of the College of Innovation and Management, Suan Sunandha Rajabhat University

Author(s) :

Peechayanut kontongkum
College of Innovation and Management, Suan Sunandha Rajabhat University

Eknarong Vorasiha
College of Innovation and Management, Suan Sunandha Rajabhat University

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Abstract :

ABSTRACT Development guidelines of media for the public relations of the College of Innovation and Management, Suan Sunandha Rajabhat University. Aims to develop publications to guide its dash PR's innovation and university management Suan Sunandha Rajabhat University and to study the comments printed media for public relations of university innovations and management Suan Suan Sunandha Rajabhat University. The researchers distributed questionnaires to students applying to college, innovation and management in the year 2561, 461 persons have been documented to restore all the original figure was 100 percent. The researcher's had data were analyzed with the statistical frequency. (frequency), percentage (percentage), mean (X), standard deviation (SD) content analysis (content analysis) the study finds. 1. Evaluation publications for the public relations of university innovations and management Suan Sunandha Rajabhat University, with satisfaction levels (x ̅ = 4.14, S.D. = 0.9368) When considering aspects of content found to be satisfied than the other side (x ̅ = 4.53, S.D. = 0.8191) And the harmony (Harmony), the less satisfied another side (x ̅ = 4.00, S.D. = 0.9594). 2. Evaluation comments are against the media for publicity of university innovations and management, Suan Sunandha Rajabhat University, with satisfaction levels (x ̅ = 4.53, S.D. = 0.8417) when considering the list of messages can be found straight 4. start reading before it has to be satisfied than the other (x ̅ = 4.53, S.D. = 0.8191) and 9. image clearly satisfied less than the others (x ̅ = 4.07, S.D. = 0.6147). Keywords: The Development, Guidelines, Media

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