CONSUMER BEHAVIOR FACTORS AFFECTING PEOPLE’S INTENTION TO EXERCISE IN NAKHON PATHOM MUNICIPALITY
Publication Date : 29-02-2024
Author(s) :
Volume/Issue :
Volume 1
,
Issue 1
(02 - 2024)
Abstract :
The purposes of this research were to find out Consumer Behavior factors affecting the intention to exercise among people. The study sample consisting of 300 people aged 30-59 years who exercise >3 times per week from Nakhon Pathom Municipality were recruited by the Convenience Sampling method. The questionnaires were used as instruments in two areas: Consumer Behavior, and intention to exercise. Its reliability was 0.95. The data were analyzed by Pearson Product Moment Correlation Coefficient. The results presented along with the Consumer Behavior factors and the others were as follows. 1. Motivation: The people had health problems. Therefore, wishing for better health and illness treatments. Healthy people focus on entertainment, friend meeting, and socializing. 2. Attitude: Exercise help people lose weight and lower the risk of some diseases like obesity, type2 diabetes, high blood pressure. It also helps to keep your body at a healthy weight. 3. Personality: The people focused on well-proportioned figures and good personal socialization. 4. Social status: The people exercising together from friends, the same village and occupation were found to be at the high level of the determinants. 5. Perception: Other high-level determinants were that looking at other people exercising makes one healthy and they got information about exercises from advertisements, radio, and television. 6. Reference group: It was found to be at the high level of the determinants from members of the people club or friends. The correlation coefficient, medium level of intention to exercise as follow: Motivation, Perception, Personality. The correlation coefficient, low level of intention to exercise as follows, Reference group, social status.
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