Innovation in Managing the Ecosystem of E-Sports and Analyzing the Growth of the Gaming Business in Thailand

Abstract

Presently, games or esports have become increasingly acknowledged by society, both on a global scale and locally. However, lingering questions persist for many individuals, such as the potential directions for the development of games, the seriousness with which one can pursue gaming as a livelihood, and the establishment of a business structure for esports that caters to all target demographics. Esports possess a business structure that can access every target group, attracting individuals with diverse business interests and experiencing continuous growth. Crucially, there is government and private sector support, leading to increased recognition and growing confidence among investors. These elements are transforming the esports industry, propelling the growth of various professions, with innovations in ecosystem management influencing the esports business's growth. The current game industry is rapidly expanding with modern innovations and digital technologies that cater to the preferences of the new generation of players. Esports, identified as an international sports competition trend, is gaining strength. Therefore, analyzing the growth of esports is crucial for businesses and the burgeoning game industry in Thailand. Many entities show a keen interest in this sector, evident in collaborations with hardware and software producers and active participation in both Thai and international competitions. The esports industry is no longer just a pastime for children; it requires the understanding of adults, not just about what the game is but how to develop it, given the escalating growth of the game business in Thailand. This article is crafted to enlighten readers about innovation management, focusing on two key aspects: 1) Innovations in managing the esports ecosystem 2) Analyzing the growth of the game business in Thailand.

The study of the components of value-added factors in the products of community enterprise entrepreneurs to promote the creation of community economic development

Abstract

The objectives of this research are to study concepts related to creating added value in products of community enterprise entrepreneurs for community economic development and to study the elements of value-added factors in the products of community enterprise entrepreneurs to promote the creation of community economic development. It is based on concepts, theories and related research. The results of the study showed that the concepts involved in creating added value in the products of community enterprise entrepreneurs for community economic development are: (1) the importance of measuring the development of value-added potential in the products of community enterprise entrepreneurs and promoting community economic development (2) measuring the development of value-added potential in products of community enterprise entrepreneurs to promote community economic development (3) and (4) the component of developing the potential to create added value in products of community enterprise entrepreneurs to promote the creation of community economic development. For the components of value-added creation factors in the products of entrepreneurs, community enterprises promote the creation of community economic development. In studies, concepts, related theories and related research, there are 7 variables: (1) Product, (2) Process, (3) Personnel Operation, (4) Human Resource Learning, (5) Remuneration of Personnel, (6) Strategy Alignment, and (7) Information Technology Acceptance.

Community Security Management: The Conceptual Framework of Disorder, Social Cohesion, and Fear of Crime

Abstract

The objectives of this research are to study and create a conceptual framework of the relationship between disorder, social cohesion, and fear of crime in the community in Bangkok, Thailand. The methodology is documents research approach and is study by analyzing and integrating concepts, theories, and related research results from various data. The results of the study found the relationship of the studied variables. The researcher integrated concepts and theories of three types of leadership. that influence the performance of the organization both subjectively and objectively. The results of integration include the presentation of a research concept model of the relationship between disorder, social cohesion, and fear of crime. in summary, the broken window concepts and theories shows that the variables can be integrated into a conceptual model for research to show the community security management model.

EXPLORING THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY OF SPORT TOURIST IN BANGKOK THAILAND

Abstract

This research investigates the impact of service quality on customer loyalty in sport tourism within the dynamic context of Bangkok, Thailand. As a burgeoning hub for sports events and recreational activities, Bangkok's sports tourism sector is gaining prominence. The study employs a comprehensive framework, considering dimensions such as tangibles, reliability, responsiveness, assurance, and empathy, to assess service quality. Drawing on surveys, interviews, and participant observation, the research aims to uncover the nuanced factors influencing the loyalty of sports tourists in this unique setting. Understanding how service quality contributes to positive customer experiences and subsequent loyalty is crucial for both local stakeholders and the broader sports tourism industry in Bangkok. The findings are anticipated to inform strategies for enhancing service quality, attracting repeat visits, and fostering sustained loyalty among sports tourists in this vibrant and culturally rich metropolis.This research aim to explain the relationship between service quality on return on intention of sport tourist in Bangkok, Thailand from 300 units of participants. The statistics used in the analysis were percentage, mean, standard deviation, pearson correlation coefficient and multiple regression analysis. The result shown the empathy, reliability, responsiveness, tangible and assurance.is could jointly predict the customer loyalty which was statistically significant. All the variables were able to explain the job performance of thailand educational institutions when considering the multiple regression coefficient as a standard score, the equation is Customer Loyalty = .691 +.415(empathy) +.319(Reliability) +.202(Responsiveness) +.168(Tangibles)+.146(Assurance)

EXPLORING THE INFLUENCE OF HUMAN RESOURCE DEVELOPMENT ON JOB PERFORMANCE IN THAILAND EDUCATIONAL INSTITUTIONS

Abstract

This study investigates the impact of human resource development (hrd) initiatives on job performance in Thailand's educational institutions. Utilizing a comprehensive framework, the research explores the key factors influencing job performance, with a focus on career development, training, and learning. Academic staff perspectives are examined to discern the significance attributed to these factors. The findings reveal a high-level recognition of career development and training, highlighting their pivotal roles in fostering employee engagement and competence. The study contributes valuable insights into tailoring hrd strategies to enhance job performance, providing a nuanced understanding of the dynamics within the educational landscape in thailand.this research aim to relationship between human resource development and job performance from 300 units of academic staff from Thailand educational institutions. The statistics used in the analysis were percentage, mean, standard deviation, pearson correlation coefficient and multiple regression analysis. The result shown that career development, training and learning, employee engagement, and cross-culture competence is could jointly predict the job performance of thailand educational institutions which was statistically significant. All the variables were able to explain the job performance of thailand educational institutions when considering the multiple regression coefficient as a standard score, the equation is job performance = 4.158 +.0482(career development) +.365(training and learning) +.300 employee engagement) +.144(cross-culture competence)

Potential and ability to accommodate tourists Samut Songkhram Province (Area and Facilities)

Abstract

Study of analysis of potential and ability to accommodate tourists (Area and Facilities) Samut Songkhram Province it is qualitative research. The researcher has conducted research to find secondary information from documents, writings, textbooks, journals, research, and internet information. And went into the area to use survey records of tourist attractions to process and find definitions and bring information to analyze and synthesize potential and ability to accommodate tourists. Samut Songkhram Province the results of the research found that the potential of tourist attractions and their ability to accommodate tourists. (Area and Facilities) Samut Songkhram Province can be divided into 7 areas. as follows: 1) location, 2) condition of tourist attractions, 3) facilities, 4) public utilities, 5) community participation, 6) opportunities for tourist attraction development, and 7) public relations of tourist attractions. Travel Keywords: potential, ability, supporting tourists, and Samut Songkhram Province.

Model of the mediating effect of Green innovation strategy between Technical innovation and Innovation performance

Abstract

Innovation performance is subordinate belong to a multidimensional open concept, there is no unified standard about the definition of innovation performance concept and degree content system. The current conceptual definition of innovation performance generally has three major categories such as outcome perspective, capability perspective, and behavior perspective, among which the latter two categories are used to make up for the deficiency of single performance outcome. The objectives of this research were to development model of the mediating effect of green innovation strategy between technical innovation and innovation performance. This research utilized a mixed research methods combining quantitative and qualitative methods. Research paper that has constructed a model of relationship among Technical innovation, Green innovation strategic, and Innovation performance. At the same time, the mediating role of Green innovation strategic and Innovation performance is analyzed.This study can provide a theoretical explanation for the nature of small business explosion phenomenon, and provide relevant stakeholders of small business with empirical evidence of the driving factors for the popularity of small business and how to enhance marketing strategic influence on strategic decisions which were not available to them before. Keywords: Green innovation strategy; Technical innovation; Innovation performance

GUIDLINE FOR DEVELOPMENT FOR TOURISM IN PINK WATER LILY LAKE, UDON THANI PROVINCE

Abstract

The objectives of this research were to 1) study the tourism potential of the Pink Water Lily Lake, Udon Thani province, Thailand and 2) find guidelines for integrated tourism potential development for the Pink Water Lily Lake area, Udon Thani province. This research is a mixed method (Mix methodology) using qualitative research and quantitative research in order to obtain information on the needs and possibilities for the tourism potential development of the Pink Water Lily Lake, Udon Thani province appropriately by data collection from 2 groups of samples: Group 1 is the general public who are tourists in Udon Thani province. In addition, data were collected by interviewing the 2nd group of samples, which are business entrepreneurs in the Pink Water Lily Lake area, Udon Thani province and community leader about guidelines for tourism potential development at Pink Water Lily Lake area, Udon Thani province. The results of the research were found as follows: 1) Pink Water Lily Lake is a freshwater pond and the largest freshwater source in Udon Thani province. Pink Water Lily Lake area is a beautiful natural tourist attraction. The community is selfless, kind, and united with one another and can help develop tourist attractions, and 2) guidelines for tourism potential development include developing villagers' houses to be a homestay, developing of various activities, food, products from Pink Water Lily and local resources, appropriate souvenirs, and increasing online public relations channels for tourists to know and come to visit more. This will help the community earn more income from tourism. Including government agencies and the private sector involved should help to promote the conservation of the natural environment and promote the restoration of local traditions and culture This will help the Pink Water Lily Lake community develop sustainable tourism.

CONSUMER BEHAVIOR FACTORS AFFECTING PEOPLE’S INTENTION TO EXERCISE IN NAKHON PATHOM MUNICIPALITY

Abstract

The purposes of this research were to find out Consumer Behavior factors affecting the intention to exercise among people. The study sample consisting of 300 people aged 30-59 years who exercise >3 times per week from Nakhon Pathom Municipality were recruited by the Convenience Sampling method. The questionnaires were used as instruments in two areas: Consumer Behavior, and intention to exercise. Its reliability was 0.95. The data were analyzed by Pearson Product Moment Correlation Coefficient. The results presented along with the Consumer Behavior factors and the others were as follows. 1. Motivation: The people had health problems. Therefore, wishing for better health and illness treatments. Healthy people focus on entertainment, friend meeting, and socializing. 2. Attitude: Exercise help people lose weight and lower the risk of some diseases like obesity, type2 diabetes, high blood pressure. It also helps to keep your body at a healthy weight. 3. Personality: The people focused on well-proportioned figures and good personal socialization. 4. Social status: The people exercising together from friends, the same village and occupation were found to be at the high level of the determinants. 5. Perception: Other high-level determinants were that looking at other people exercising makes one healthy and they got information about exercises from advertisements, radio, and television. 6. Reference group: It was found to be at the high level of the determinants from members of the people club or friends. The correlation coefficient, medium level of intention to exercise as follow: Motivation, Perception, Personality. The correlation coefficient, low level of intention to exercise as follows, Reference group, social status.

FACTORS INFLUENCING TIKTOK SHOP BUYING BEHAVIOR OF CONSUMERS IN BANGKOK

Abstract

The study of factors influencing TikTok shop buying behavior of consumers in Bangkok was the survey research aimed to 1) study TikTok shop buying behavior of consumers in Bangkok, and 2) study the factors influencing TikTok shop buying behavior of consumers in Bangkok. The sample group was 400 consumers in Bangkok who have buying behavior on the internet calculated by using a deviation value of 5% at a 95% level of significance. Data was gathered by using the questionnaire, and data was analyzed by using the package software.The findings revealed that; most of them were female at the age of 26-30 years old, achieved a Bachelor's Degree, worked as a private employee, received 20,001-30,000 baht monthly; surfed on the internet every day, shopped from 20:01 hrs. to 24:00 hrs., 1-3 times per month, 501-1,000 baht per time, 1-3 items per time, type of skincare or cosmetic, influencer of buying behavior was themselves, and choosing payment method by internet banking; emphasizing the marketing mix factors at a high level (x ̅ = 3.85); and emphasizing the enjoyment factors at a high level (x ̅ = 4.13). The first hypothesis testing revealed that the marketing mix factors : 1) Product 2) Price 3) Place and 4) Promotion have an association with the TikTok shop buying behavior of consumers in Bangkok at a significance level 0.05, and the second hypothesis testing revealed that the enjoyment factors : 1) Cognitive Enjoyment and 2) Affective Enjoyment have an association with the TikTok shop buying behavior of consumers in Bangkok at a significance level 0.05.

THE IMPACT OF THE SPORTING EVENTS QUALITY ON CUSTOMER DECISION-MAKING: CASE STUDY IN BANGKOK, THAILAND

Abstract

The impact of sporting events on customer decision-making in Bangkok, Thailand. Recognizing the growing significance of sports in urban landscapes, particularly in attracting consumer interest, this research aims to analyze the quality of sporting events and its influence on customer decision-making processes. Through surveys, interviews, and observational data, the study assesses the preferences and behaviors of consumers attending various sporting events in Bangkok. Key factors such as event organization, venue facilities, and overall experience are examined to understand their correlation with consumer choices. The findings aim to provide insights for event organizers, marketers, and policymakers to enhance the quality of sporting events and strategically align them with consumer expectations in the dynamic context of Bangkok. This research contributes to the broader understanding of the symbiotic relationship between sporting events and consumer decision-making in urban environments.The Aims of this research is to understand the sport events quality on customer -decision making with a sample size of 300 Statistical analysis, including percentage, mean, standard deviation, Pearson correlation coefficient, and multiple regression, reveals that various factors operate at a high level. Game quality as the most influential, followed by interaction quality, physical environment quality, and outcome quality, all of which are statistically significant. The multiple regression equation indicates that the variables collectively explain customer decision-making

RECRUITMENT AFFECTS THE EFFICIENCY AND WORK PERFOMANCE OF EMPLOYEES OF PRIVATE COMPANIES IN THE GAME ONLINE BUSINESS.

Abstract

This study aims 1. to investigate the performance of private company employees in the online gaming business, and 2. Study the recruitment factors that affect the performance of employees in private companies engaged in online gaming business. The sample comprises 114 employees, and the mean and standard deviation are analyzed. Pearson's product moment correlation coefficient. Research has found that overall recruitment and four aspects are at a high level: first is human resource planning, and second is job description. Last part: Personnel selection 2. Private company employees have performed very well in the four aspects of online gaming. Firstly, it is the quality of work; secondly, time and workload; and finally, cost. The recruitment model affecting employees' performance in private companies engaged in the online gaming business is 0.725+(0.535 * job description) + (0.271 * Recruitment Method) 66.6% of employees have job descriptions and standard prediction errors Equal to. 348

Community Tourism Marketing Innovation to Enhance the Foundation Economy of Samut Songkhram Province

Abstract

This research aimed to 1) develop community tourism marketing strategies in Samut Songkhram province, and 2) increase competitiveness to upgrade the basic economy, of Samut Songkhram Province. The sample group was elderly People and entrepreneurs living in the Don Manora and Chom Pluak sub-districts. Bang Bang Thi District, Samut Songkhram Province 200 people, Qualitative research Use Content Analysis and summarize it as an essay. The finding revealed that; 1. Community tourism marketing innovations to enhance the foundation economy of Samut Songkhram province include Product and Service Innovation, Contributing Innovation, Marketing Innovation, Brilliant innovation, Corporate Innovation, and sustainability innovation. To propose community tourism marketing strategies. as follows Strategy 1 Promotion and development of tourism in the form of community tourism according to the identity of the community. Strategy 2 Promotion and quality control of community tourism sites Strategy 3 Promoting and supporting the promotion of tourist attractions by emphasizing on storytelling. Strategy 4 Promotion and development of the physical environment and the composition of tourist attractions to facilitate the elderly and disabled tourists. Strategy 5: Promoting proactive and sustainable strategies 2. Development of competitiveness and efficiency of community tourism in Samut Songkhram province, it was found that 1) tourism behavior was found that the majority of the sample Transportation is by private car. The most interesting tourism activity is the community tour. Channels for receiving travel information from news and information from social media channels. 2) Tourism management potential It was found that all aspects have a high level of potential, namely access and travel. facilities and accommodation, operational activities and packages provided, and other services, and 3) Guidelines for developing the potential of community tourism management, it was found that 3.1) Tourism routes should be increased, pamphlets should be prepared in English and Chinese, 3.2) The water supply system should be managed so that the water flows normally. Add toilets, trash cans, and better manage Wi-Fi systems, 3.3) The quality and suitability of accommodation and food should be of a standard that is appropriate, pricey, and sufficient for tourists, especially on Saturdays. Week, 3.4) Rim trail cycling activities should be added. Canal for nature as well as major attractions. Firefly viewing activities at night should manage the environment that is appropriate to the firefly lifestyle, 3.5) The format and price of travel packages should be appropriate, 3.6) should provide tourist information, banks, and ATMs to tourists, and 3.7) Public relations, quality and price of food Public toilets and increased supply of trash cans, both public and private.

DRIVING INNOVATION AND GROWING NETWORK OF E-SPORTS IN THAILAND

Abstract

In contemporary society, the acceptance of games has expanded, both globally and within our country. Nevertheless, lingering questions persist in the minds of many, pondering the future direction of gaming. The seriousness with which individuals can pursue gaming as a means of a stable livelihood remains a subject of inquiry. Is gaming still unjustly branded as a scapegoat or perceived as a detrimental influence? The evolution of games, transitioning from consoles and computers to recognized sports, has introduced a new dimension necessitating competition. The burgeoning realm of E-sports has captured the attention of businesses across the spectrum, with numerous Thai gaming enterprises expressing keen interest. E-sports continue to play a vital role in educational institutions in Thailand. Presently, every sector is actively engaged, propelling efforts towards career advancement. Notably, collaboration with both hardware and software manufacturers is instrumental, with active participation in competitive activities domestically and internationally. The emerging E-sports industry transcends the realm of mere children's play, demanding understanding and support from every sector. It is imperative to foster this collective support to drive and establish a network for the growth of e-sports in Thailand, ensuring that every sector comprehends the intricacies and potential for business growth in the gaming industry. This article is crafted to enlighten readers about driving innovation in e-sports. Our goal is to spotlight two pivotal issues, namely 1) Driving innovation E-sports 2) Growing network of E-sports in Thailand Keywords: E-sports, Network, Innovation

Motivation in the performance of employees in Samut Songkhram Province

Abstract

Research on Motivation in the performance of employees in Samut Songkhram Province have a purpose 1) To study the motivation of Samut Songkhram employees. 2) To compare the work motivation of employees in Samut Songkhram province. The population used in the research is 300 employees of Samut Songkhram province. Questionnaires are analyzed and processed by computer programs including number, percentage, mean, standard deviation and One Way Analysis of Variance : One Way ANOVA. Statistical significance was set at the .05 level. The results of the research concluded that: Performance motivation: overall and 6 aspects : Job Security, Policy and Administration , Relationship with colleagues , Job Progress , Job Success , Salary wage at a high level. Results of comparative analysis of satisfaction classified by age using analysis of variance. It was found that people who came to take the test were of different ages satisfied with work motivation no different. Comparative satisfaction analysis results classified by study using variance analysis .It was found that the people who came to take the test with different education. Satisfaction with performance motivation No difference. Comparative analysis results of satisfaction classified by status using variance analysis .It was found that people who came to take the test with different statuses satisfaction with motivation for performance differs statistically significant at the .05 level. Comparative satisfaction analysis results classified by average income using variance analysis . It was found that people who took the test had different average incomes. Satisfaction with performance motivation No difference. Comparative analysis of satisfaction classified by job position using variance analysis. It was found that people who came to take the test with different job titles satisfaction with performance motivation No difference. Comparative analysis results of satisfaction with performance motivation Classified by organization type using variance analysis. It was found that the people who came to take the test had different types of organizations. Satisfaction with performance motivation No difference. Comparative analysis results of satisfaction with performance motivation Classified by district using variance analysis. It was found that the people who came to take the test with different districts. Satisfaction with performance motivation No difference

Healthy work of flight attendants A case study of full services airline in Thailand

Abstract

A study on the work health of flight attendants. The case study of a Thai full-service airline aims to: 1. Study the factors that lead to poor health conditions among flight attendants of Thai full-service airlines. Study the health status of flight attendants from Thai full-service airlines. Study the health management guidelines for flight attendants of Thai full-service airlines. The researchers will randomly assign flight attendants from Thai full-service airlines, namely Thai Smile Airlines. Bangkok Airlines and Thai Airways 300 people the tool used is a questionnaire for data analysis using a ready-made social science research statistical program (SPSS). Use descriptive statistical data to analyse data, including frequency, percentage, mean, and standard deviation. (Standard deviation: S.D.) and inference statistics, including Pearson’s Product-Moment Correlation Coefficient. The research findings are as follows: 1. the factors contributing to the overall poor health condition of flight attendants on Thai full-service airlines are considered very standard. It’s arranged in descending order of average value. The first factor is the organizational factor, which is the highest standard. The health status of flight attendants throughout the entire flight process is considered very meaningful. The first is yawning, which is classified as the most vital sensation standard, and 3. The personal factors that lead to the health of flight attendants are related to their health condition during operation. The low flying level of Thai full-service airlines means fewer factors can lead to unfavourable health conditions for flight attendants. This will improve the health status of flight attendants of Thai full-service airlines.

FACTORS RELATED TO SATISFACTION WITH FINANCIAL TRANSACTIONS IN BUYING PRODUCTS AND SERVICES : CASE OF TALINGCHAN FLOATING MARKET, TALINGCHAN DISTRICT, BANGKOK

Abstract

This descriptive research aimed to study the factors related to satisfaction with financial transactions in buying products and services: the case of Talingchan Floating Market, Talingchan District, Bangkok. Data was gathered from the research of platforms of financial transactions in buying products and services at Talingchan Floating Market as defining the population and sample group and finding the personal information related to satisfaction with financial transactions in buying products and services by using Kendall’s tau_B Correlation Coefficient. The findings revealed that 1) Ages related to satisfaction with financial transactions in buying products and services on service and system at a 0.01 level of significance, 2) Education levels and income related to satisfaction with financial transactions in buying products and services on service at a 0.01 level of significance, and on the system at a 0.05 level of significance, and 3) Occupation related to satisfaction with financial transactions in buying products and services on service and system at a 0.05 level of significance. Keywords: Factors Related, Satisfaction, Financial Transactions, Talingchan Floating Market

Human Resource Management that Affects Employee Performance in Nonthaburi

Abstract

ABSTRACT This research is a study of human resource management that affects the performance of employees in Nonthaburi. The objective is 1) to study human resource management of employees in Nonthaburi. 2) To study the performance of employees in Nonthaburi and 3) To study human resource management that affects the performance of employees in Nonthaburi. 400 people returned 400 questionnaires, or 100 percent. The questionnaire is then analyzed and processed by a ready-made computer program to find various statistics such as number, percentage, average, standard deviation. Using Simple Regression Analysis, Tolerance, VIF, and Stepwise Multiple Regression Analysis statistics, the statistical significance was determined at the level of 0.05. 1) 400 employees in Nonthaburi, mostly female, aged 25-35 years, bachelor's degree, single status, income 15,000-20,000 Government agencies and the area of establishment in Nonthaburi province in Mueang Nonthaburi district 2) Human resource management as a whole, human resource planning, recruitment and selection, training and development. Remuneration and other benefits and performance appraisal were at the highest level. 3) Overall operational efficiency, workload, quality of work, and speed of work are at a high level. 4) All factors include training and development, performance evaluation, human resource planning. Compensation and other benefits and recruitment and selection factors affecting the performance of employees in Nonthaburi province were found to be correlated with no more than .80, making all independent variables in this research not have a multicollinearity, so all 5 independent variables can be used in stepwise multiple regression analysis. 5) The model factor that affects the performance of employees in Nonthaburi is the human resource management of employees in Nonthaburi. = .439 + (.221 Training and Development) + (.185 Performance Appraisal) + (.153 Human Resource Planning) + (.178 Compensation and Other Benefits) + (.158 Recruitment and Selection) It can explain the human resource management of staff in Nonthaburi province by 0.38% and the forecast standard error is ±.067

AFFECTING OF ORGANIZATIONAL STRATEGY ON ORGANIZATIONAL PERFORMANCE FOR MEDIA AGENCY IN BANGKOK THAILAND

Abstract

The essential interdependence between organizational strategy and performance is critical for success in the dynamic media landscape. Developing a strategic framework aligned with the agency's mission and vision, incorporating digital transformation, and leveraging local market insights is indispensable. This necessitates cultivating partnerships with influencers and technology providers, utilizing analytics for informed decision-making, and remaining responsive to emerging trends. The strategy's efficacy relies on ongoing monitoring of key performance indicators, ensuring adaptability to evolving audience behaviors and industry dynamics. Effective execution involves talent development, particularly in digital expertise, and fostering a culture of innovation. In the rapidly evolving media industry, a flexible and well-crafted organizational strategy tailored to the agency's context is essential for optimizing performance, maintaining competitiveness, and navigating the intricacies of the media landscape. This study seeks to explore the correlation between organizational strategy and performance in a media agency in Bangkok, Thailand, with a sample size of 300. Statistical analysis, including percentage, mean, standard deviation, Pearson correlation coefficient, and multiple regression, reveals that various factors operate at a high level. Vision and Mission emerge as the most influential, followed by Market and Competitive Positioning, Monitoring and Adaptation, and Strategic Objectives and Goals, all of which are statistically significant. The multiple regression equation indicates that the variables collectively explain organizational performance, , the equation is Organization Performance = .419 +.391(Vision and Mission) +.201(Market and Competitive Positioning) +.162(Monitoring and Adaptation) +.137(Strategic Objectives and Goals)

Para-social Relationship with Gaming Streamer affecting to Video Game Product Attitude and Purchase Intention: Conceptual Framework Review

Abstract

Thailand has experienced significant growth in the gaming industry, making video game content consumption a popular form of entertainment. Consequently, professional streamers, known as "Gaming Streamers", have emerged showcasing gameplay using gaming products as a medium to entertain their audience. This has led to a convergence of interests in the business aspect regarding the sales of gaming products, whether they receive support from viewers or not. Therefore, this literature review explores the relationship between variables believed to be associated with the development of strategic models for the benefit of the gaming product industry. It is found that the para-social variable is the most intriguing factor influencing the intention to purchase gaming products from viewers of live-streamed video game content by Thai streamers.

DEVELOPMENTAL GUIDELINES FOR ADMINISTRATIVE SERVICES AND DOCUMENTS OF THE FACULTY OF EDUCATION, SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

A Study on the Developmental Guidelines for Administrative Services and Documents of the Faculty of Education Suan Sunandha Rajabhat University. The purpose of this study was to study the guidelines for the development of administration services and archives of the Faculty of Education. Suan Sunandha Rajabhat University The population used in this study were 1st – 3rd year students at the Faculty of Education, Suan Sunandha Rajabhat University. A sample of 326 people was selected. The questionnaire was used as a tool for data collection. Statistics used for data analysis were percentage, mean and standard deviation. The results of the study found that Most of the respondents were female and were studying in the first year of general science subjects. Overall, it was at the highest level. This may be because the students of the Faculty of Education were satisfied with the service of the administration work and the archives of the Faculty of Education that were constantly improving and developing the service. When students come to request services, they are convenient, fast, and receive assistance in every step regularly when considering each aspect. The satisfaction of service users was at the highest level in the administrative process. Administrative work problems The need for the development of administrative operations Administrative services and the conditions of administrative operations at a high level This may be because a person's satisfaction with the development of service provision can change over time according to the circumstances and circumstances that arise. Because satisfaction is a preference that varies according to the expectations and perceptions of individuals in each situation. At one point a person may be dissatisfied with one thing because their perception is lower than the expected expectation, but at another moment if the expected response is received, the person may change their initial feelings towards the thing. immediately in a positive way Statistically significant at the .05 level.

Guidelines for promoting the publication of research papers in national and international journals of Academic Personnel in College of Innovation and Management.

Abstract

The purpose of this research is to: 1) study the problems associated with publishing research articles in journals among faculty members and researchers, 2) investigate the publication needs among faculty members and researchers, and 3) study the strategies to promote the publication of research articles in journals among faculty members and researchers. This is survey research, and the sample group includes 15 administrators and 205 faculty members and researchers, selected through simple random sampling. Data collection tools include interviews and approximate-value questionnaires with a 5-level scale. Data analysis involves percentages, means, and standard deviations. The research findings indicate that: The majority of respondents in the survey are female (72.2%), aged 50 and above (56.1%), with a higher education level, mostly holding a doctoral degree (72.2%), and mostly completing their education in Thailand (68.3%). A significant portion holds the position of Assistant Professor (36.0%). The analysis of data concerning the problems in publishing research articles reveals an overall moderate level of issues (x̅ 3.21, S.D. = 1.016). Specific issues include problems with research articles ( x̅ 3.27, S.D.= 1.064), personnel issues ( x̅ 3.23, S.D. = 1.012), finding publishing outlets ( x̅ 3.22, S.D. = 0.903), and financial issues ( x̅ 3.13, S.D.= 1.086). Respondents express a high level of agreement regarding the need for promoting the publication of research articles in journals. Recommendations include creating incentives to motivate individuals within the organization for both quantitative and qualitative performance ( x̅ 4.22, S.D. = 0.755), establishing a support center for article review and publication submission processes ( x̅ 4.16, S.D. = 0.928), providing consultation services for language-related issues in writing articles ( x̅ 4.14, S.D. = 0.805),and adjusting promotion mechanisms to increase publication and motivation for results through fair and suitable work practices. The purpose of this research is to: 1) study the problems associated with publishing research articles in journals among faculty members and researchers, 2) investigate the publication needs among faculty members and researchers, and 3) study the strategies to promote the publication of research articles in journals among faculty members and researchers. This is survey research, and the sample group includes 15 administrators and 205 faculty members and researchers, selected through simple random sampling. Data collection tools include interviews and approximate-value questionnaires with a 5-level scale. Data analysis involves percentages, means, and standard deviations. The research findings indicate that: The majority of respondents in the survey are female (72.2%), aged 50 and above (56.1%), with a higher education level, mostly holding a doctoral degree (72.2%), and mostly completing their education in Thailand (68.3%). A significant portion holds the position of Assistant Professor (36.0%). The analysis of data concerning the problems in publishing research articles reveals an overall moderate level of issues (x̅ 3.21, S.D. = 1.016). Specific issues include problems with research articles ( x̅ 3.27, S.D.= 1.064), personnel issues ( x̅ 3.23, S.D. = 1.012), finding publishing outlets ( x̅ 3.22, S.D. = 0.903), and financial issues ( x̅ 3.13, S.D.= 1.086). Respondents express a high level of agreement regarding the need for promoting the publication of research articles in journals. Recommendations include creating incentives to motivate individuals within the organization for both quantitative and qualitative performance ( x̅ 4.22, S.D. = 0.755), establishing a support center for article review and publication submission processes ( x̅ 4.16, S.D. = 0.928), providing consultation services for language-related issues in writing articles ( x̅ 4.14, S.D. = 0.805),and adjusting promotion mechanisms to increase publication and motivation for results through fair and suitable work practices.

Questionnaire on satisfaction with use of buildings and locations of the Udon Thani Provincial Education Center Suan Sunandha Rajabhat University

Abstract

Udon Thani Provincial Education Center is an educational organization. Teaching is organized in 4 subjects: 1) Logistics Management, 2) Tourism Industry Management, 3) Trade Management, and 4) Political Science. The Education Center of Udon Thani Province has been transferred to operate according to the framework and policies of the Education Center. Udon Thani Province Suan Sunandha Rajabhat University is divided into the following 2 areas.1. Building and premises side 2. Service/Safety. The purpose of this research is to assess the expectations and satisfaction of personnel in receiving the services of the educational center's buildings. Udon Thani Province Suan Sunandha Rajabhat University To find ways to improve building services of the Udon Thani Provincial Education Center Suan Sunandha Rajabhat University. The sample group used in this research consists of the population is a focus group. There are 12 academic support personnel and 16 academic lecturers. Research The tools used in this research include: Reporting form Performance of monitoring and evaluating government performance, Performance reporting form for monitoring and evaluating government performance of those involved. The questionnaire on satisfaction with performance reporting of monitoring and evaluation of government performance. Keywords: Satisfaction with use of buildings, Locations, Udon Thani Provincial Education Center

Participatory electricity saving planning Inside the Udon Thani Education Center Suan Sunandha Rajabhat University

Abstract

This study aims to 1) Study planning to save electricity within the Udon Thani Education Center building. 2) Study the participation of personnel in saving electricity within the Udon Thani Education Center. It is qualitative information. By collecting from In-depth Interview Cover the population Personnel at Suan Sunandha Rajabhat University Udon Thani Education Center. The sample group was personnel at the Udon Thani Education Center. Number of people: 28 people From the study it was found that Most of the sample group had opinions about planning to save electricity. That is to Reduce usage, reduce losses, Seal the add options and change the way of working in the comments section about the participation of personnel in saving electricity. That is Most of the personnel of the Udon Thani Provincial Education Center Give good cooperation in organizing activities – Participation - Planning measures to save electricity and focus on pushing personnel to recognize the importance It is intended to strictly follow the electricity saving measures of the Udon Thani Education Center. The participation of personnel in saving electricity is an important factor to make personnel conscious and join the campaign for cooperation enthusiasm to save electricity efficiently and with great value.

Development of product processing processes for tourism, community enterprises, Ban Chiang tourism product processing group

Abstract

This research study aims to study the process of processing products for tourism, to increase efficiency in the process of processing tourism products and to reduce costs in the processing of tourism products. The researcher surveyed the production sites of pottery using the principles of social engineering. From the survey, it was found that a large amount of pottery (buffalo-shaped pottery) cracked during firing (36 percent). The solution to the problem was jointly developed between the researchers and the buffalo potters. It was found that mixing charcoal with rice husks in the burning process Resulting in reducing the cracking of pottery to 13 percent.

Satisfaction survey of public service recipients from the Nong Bua Lamphu Provincial Administrative Organization.

Abstract

Satisfaction survey of public service recipients from administrative organizations. As for Nong Bua Lamphu Province Fiscal year 2023, this issue uses a survey research method (Survey Research). It is a research study from documents (Documentary Research) and a survey using questionnaires. in collecting data from the study population, namely people who receive services in the Nong Bua Lamphu Provincial Administrative Organization. The objective is to study the satisfaction survey of public service recipients from administrative organizations.As for Nong Bua Lamphu Province. which studies the problems and suggestions of service recipients.To provide services to the people of the Nong Bua Lamphu Provincial Administrative Organization have a purpose To study opinions and satisfaction of service recipients regarding service quality. and to use the survey results as guidelines for developing and improving various services of the Nong Bua Lamphu Provincial Administrative Organization. To be consistent with management policy. Manage work by evaluating the quality of 4 service dimensions. A total of 7 service jobs were sampled using stratified random sampling. totaling 400 people. The tool used for evaluation was a questionnaire. Statistics used in data analysis include frequency , mean, percentage , standard deviation using statistical packages. and analyzed in terms of Content Analysis. The results of the study found that the results of the survey of a sample of 400 people who responded to the gender questionnaire found that the majority were males, 215 people, representing 54 percent, and followed by females, numbering 185 people, representing 46 percent, age level. Most are between 26-40 years of age, accounting for 28 percent, followed by those between 18-25 years of age, accounting for 24 percent, under 18 years of age, accounting for 18 percent, and between 41-60 years of age, accounting for a hundred. 15 each and their age is between 61 years and above, accounting for 15 percent, education level Most of them are educated in Secondary education or equivalent Accounting for 32 percent, followed by education at the primary level.Accounted for 24 percent and the next level of education is at the bachelor's level. Accounting for 21 percent and the next level of education is at the level of not studying. Accounting for 14 percent and the next higher than a bachelor's degree account for 9 percent. Most occupations are farmers. Accounted for 21 percent, followed by those working as general contractors. Accounting for 18 percent, they are engaged in trading/personal business. Accounting for 15 percent, they work as students or students. Accounting for 13 percent, they work in government service/state enterprises. Accounting for 12 percent, they work as butlers or housekeepers or are retired. Accounting for 11 percent and work as an employee of a private company Accounted for 10 percent Among the 10 income levels, it was found that the majority had an income of 10,001 - 15,000 baht, accounting for 30 percent, followed by an income of 5,001 - 10,000 baht. Accounted for 20 percent and have an income of 15,001 - 20,000 baht, accounted for 19 percent, and have an income of 20,001 - 25,000 baht, accounted for 13 percent, and have an income of 25,000 baht or more, accounted for 10 percent, and have an income of not more than 5,000 baht, equivalent to 7 percent. Results of a survey of satisfaction of public service recipients from the Nong Bua Lamphu Provincial Administrative Organization, Mueang District, Nong Bua Lamphu Province. Sampling in this study used the Cluster Random Sampling method by dividing the population into different areas. Total of 7 districts. In each district, the satisfaction survey of service recipients will be carried out by a random sample of citizens. proportionately (Proportional Random Sampling) from a total population of 508,325 people In order to get a total of 400 people from each district, the results of the evaluation of service quality scores of the Nong Bua Lamphu Provincial Administrative Organization were collected. Classified by service work It was found that overall, people who received services were most satisfied. Accounting for 97.26 percent (X ̅ = 4.81, SD =0.27) with a score of 10.

THE DEVELOPMENT OF STUDENT BY IDENTITY SKILLS INTERPERSONAL RELATIONSHIP AND RESPONSIBILITY OF UDON THANI EDUCATION CENTER SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

The Development of Student by Identity, Skills, Interpersonal Relationship, and Responsibility of Udon Thani Education Center, Suan Sunandha Rajabhat University, Thailand

Awareness of the importance of Udon Thani youth in the field of natural resources and environmental conservation.

Abstract

Self-awareness is the ability to perceive and understand. Idea Emotions This will help humans evaluate their strengths and shortcomings for further self-improvement. This is in line with the concept of Chaiyapan (2019) that self-realization is the ability to find and understand one's own good points and weaknesses and understand the differences of others in terms of gender, age, education level, religion, as well as health. For a person to adapt appropriately to various environments. Self-awareness includes understanding one's own needs and thoughts to improve them. When a person has awareness or knows himself well, he or she will be able to use that knowledge to create a positive attitude that will affect his or her development and pass it on for the development of others. Brainstorming showed that the majority of respondents were males (60%) and females (40%) with an average age of 18 years and were studying in the first year of higher education. Level of awareness of youth in Udon Thani Aspects of protection Preserving and conserving natural resources and the environment overall is high (mean = 4.12, standard deviation = 0.45). It was found that the youth in Udon Thani province had a high level of awareness of the importance of natural resources and the environment (mean = 4.23, standard deviation = 0.30), followed by good role models for youth for natural resources and environment (mean = 4.10, standard deviation = 0.57). When considering the 4 types of CoP, namely 1) Helping Communities, 2) Best Practice Communities, 3) Knowledge-Stewarding Communities, and 4) Innovation Communities, it was found that learning communities in the targeted areas are to organize, upgrade, and develop the knowledge that members use regularly namely Knowledge-Stewarding Communities. Suggestion (1) Activities should be held continuously in the same area and other areas with similar characteristics and contexts. Before being further developed to be a model for creating youth for knowledge and awareness of protection. Preserving and conserving natural resources (2) Botanical learning centers should be developed in school areas and higher education institutions to stimulate a sense of cherished natural resources and may be developed as a responsible eco-tourism destination. to the community in the future.

The study of student satisfaction at the Udonthani Education Center Suan Sunandha Rajabhat University towards providing accident insurance services.

Abstract

[1] Department of Cooperative Promotion. (2021). Report on the results of a survey of satisfaction of service recipients and stakeholders. of the Cooperative Promotion Department for fiscal year 2021. [2] Thepnarin Thongsamrit. (2019). People's satisfaction towards civil registration services of Mai Riang Municipality, Chawang District, Nakhon Si Thammarat Province. Journal of Buddhist Sociology Review, Year 4, Issue 2 (July-December 2019). [3] Wichit Wichaisan, Pornpat Wangdee, Oratinee Tuaynak and Thanapol Saranchit. (2018). Satisfaction survey of Service recipients who have provided services of Bueng Yitho Municipality (Fiscal Year 2017). Inthanin Thaksin Journal, Year 14, Issue 2 (July - December 2019). [4] Aphinan Chantanee, Walanchaya Lertrajchaphan, Wanchalerm Chantrakul and Yothi Chantanee. (2019). Factors affecting the Satisfaction of the people who use the services of Ban Phraek Subdistrict Municipality Phra Nakhon Si Ayutthaya Province Journal of Graduate Studies Review Nakhon Sawan Buddhist College, Year 7, Issue 1, January-April 2019. [5] Graduate School, Suan Sunandha Rajabhat University. (2021). Evaluated the satisfaction of Service recipients in Samut Prakan Municipality Mueang Samut Prakan District, Samut Prakan Province, fiscal year 2021. [6] Sarayuth Kwanmuang . (2023). Report on the satisfaction assessment results of service recipients to the Sam Phrao Subdistrict Administrative Organization. Fiscal year 2023. [7] Best, J., & Kahn, J. V. (1993). Research in Fducation (7th ed.). Boston: Allyn and Bacon. [8] Parasuraman, A., Zeithaml, V. A., and Berry, L. L. (1994). “Reassessment of Expectation of Comparison Standard in Measuring Service Quality : Implication for Further Research.” Journal of Marketing 58 (January), pp. 111-124. [9] Zeithaml, V. A., and Bitner. (2000). M. J. Services Marketing: Customer Focus Across the Firm. 2nd ed. Boston, Massachusetts: McGraw-Hill.

The development of an integrated marketing communication model to enhance the operational efficiency of entrepreneurs in the Nakha fabric market. Udon Thani Province.

Abstract

This research aims to achieve the following objectives: 1) To study the current situation and communication-related issues faced by entrepreneurs in the Nakha Fabric Market, Udon Thani Province. 2) To investigate the factors influencing the marketing communication practices of entrepreneurs in the Nakha Fabric Market, Udon Thani Province. 3) To develop an integrated marketing communication model for enhancing the efficiency of entrepreneurs in the Nakha Fabric Market, Udon Thani Province. 4) To test the application of the integrated marketing communication model among entrepreneurs in the Nakha Fabric Market, Udon Thani Province. The sample group for this study consists of 92 entrepreneurs from the Nakha Fabric Market, Udon Thani Province. The research tools utilized include questionnaires and focus group discussion techniques, with statistical analysis involving percentages, means, and standard deviations. The research findings are as follows: 1) The current marketing communication practices in the Nakha Fabric Market, Udon Thani Province, are prioritized with the most importance given to sales communication, particularly through sales personnel who exhibit good communication, politeness, empathy, and authenticity. This is followed by sales promotion activities such as promotional giveaways, advertising through vinyl signs, public relations support for various events, and direct marketing strategies through store channels such as social media pages or websites. Identified communication-related issues include difficulty in understanding the diverse needs of different customer segments, intense competition from rivals, and limited resources for marketing activities. 2) Factors influencing the marketing communication practices of entrepreneurs are the number of products available for sale within the store and the arrangement of products within the store. 3) The developed integrated marketing communication model includes elements such as store layout, personal selling, advertising, direct marketing, and sales promotion. 4) The experimental results of the communication model reveal that the most effective communication channels are personal selling, followed by advertising, sales promotion, product placement within the store, and direct marketing, in that order.

Product development from reed mat Ban Nong Na Kham Community Enterprise Group, Muang District, Udon Thani Province

Abstract

The purposes of this research were to study consumer satisfaction towards product formats for woven reed mats. The group discussion and questionnaire were used as research tools. The group used in the study was a discussion group of 10 members of Nong Na Kham Reed Mat Weaving Group, Muang District, Udon Thani Province and collected data from 100 buyers of reed mat product. The statistics used in the data analysis were mean, standard deviation and group discussion. The results of the research showed that the satisfaction of the consumers towards the pattern of reed mat woven products in terms of form and overall use of the product was at a high level. Emphasize the image of the product that is suitable for the value of reed mat weaving. The overall satisfaction was at a high level. Consumers value products that have a beautiful appearance and create value in mind. Keywords: Product Development, Product from Woven Reed Mats, Community Enterprise

Community participation in creative cultural tourism management A case study of Umchan Subdistrict, Prajaksilpakom District. Udon Thani Thailand

Abstract

This research aims to obtain quantitative data on community participation in managing creative cultural tourism. The study seeks to determine the level of community involvement in organizing creative cultural tourism and explore their knowledge and understanding of the same. The findings indicate that people in the Umchan Subdistrict, Prajaksilpakom District, Udon Thani Province, are involved in organizing creative cultural tourism in various aspects. This includes presenting ideas, planning, and decision-making, whereas operations and benefit-sharing, monitoring, and evaluation are at a low level. People in the community are willing to participate in managing tourist attractions. The community has the potential to develop creative cultural tourism and become a specialized tourist destination that is popular in the current world and will continue to follow future trends. Most people in the Umchan Subdistrict have the same idea that cultural tourism is visiting temples, old places, traditions, and ways of life in the community. However, they still lack an understanding of what creative cultural tourism means.

Guidelines for developing participation of community enterprise members Nongwuaso District Udon Thani Thailand

Abstract

This research was to study the approaches to develop the participation of community enterprise members Nongwuaso district Udon Thani Province affecting participation in the operation of community enterprise members Nongwuaso district Udon Thani Province. Research tools include questionnaires. The statistics used to analyze the data are averages. The results showed that Demographic factors of 400 people, the respondents were female. Are between 41-50 years bachelor's degree High school/vocational certificate with an average monthly income of less than 15,000 baht, Number of household members more than 4 people. House holding area between 6-10 rai. The number of perceptions of information 1-2 times per month. Types of receiving information from department of Agricultural Extension official 25 percent. The period of being a member of a community enterprise group is between 2-3 years. And the number of attending community enterprise meetings more than 2 times per year. The results of the analysis of the level of participation in the operations of the members of the community enterprise group found Planning and management of community enterprises, Production and marketing, Benefit and Assessment. Affecting participation in the operation of community enterprise members Nongwuaso district Udon Thani Province.

Marketing Mix Factors Affecting Buying Behavior of Thai herbal soap Banjik Spa community enterprise group consumers in Udon thani province.

Abstract

The objective of this study was conducted to examine the customer’s behavior and Marketing Mix Factors Affecting Buying Behavior of Thai herbal soap Banjik Spa community enterprise group consumers in Udon thani province. Data was collected 400 participants using questionnaires was analyzed by descriptive statistics, including frequency, percentage, mean and standard deviation. The study revealed that the majority of the participants were single, female, 20-30 years of age, and working as a government employee/ state enterprise employee/ university employee. Most of them had graduated with a bachelor degree and earned an average monthly income of 15,000 – 25,000 Baht. Most of them bought the products for their own personal use and had used herbal products 3 times in the 3 months and spent 1000-1500 Baht each time. The result of the hypothesis test revealed that participants prioritized the promotional factors significantly at a statistical significance of 0.05. The most emphasized mean of product purchases high multifunction, promotional factors was the advertisement of herbal products on radio, television, the availability of convenient places for herbal and a reasonable price for their quality. Keywords: Marketing Factor, Consumer Behavior ,Herbal Soap Product

Factors Affecting Operational Efficiency of Academic Support Personnel College of Innovation and Management

Abstract

A study of Factors affecting operational efficiency of academic support personnel College of Innovation and Management Its purpose is to 1) to study the level of operational efficiency of academic support personnel College of Innovation and Management 2) to study internal factors that affect operational efficiency. of academic support personnel College of Innovation and Management 3) to study work motivation factors that affect the work efficiency of academic support personnel. College of Innovation and Management. The data was collected from a sample of 27 people using a questionnaire and then the obtained data were analyzed by multiple regression. The research results found that Performance level of academic support personnel College of Innovation and Management at a high level by the amount of work has the highest average, followed by quality of work. and time, results of comparing the performance of academic support personnel College of Innovation and Management Classified by personal factors, it was found that academic support personnel College of Innovation and Management with gender, age, highest level of education Personnel type working period and monthly income are different There is a level of operational efficiency. Not significantly different in consciousness at the 0.001 level. including structural aspects Management style and abilities and finally found Work motivation factors that affect the performance of personnel Statistically significant at the 0.001 level includes being accepted and respected. Responsibility in work and career advancement

Improving online late registration service process to meet the needs efficiently through the Line OA channel.

Abstract

Abstract Study on improving the process of providing online late registration services to efficiently respond to needs through the Line QA channel The objective is to develop a communication model between undergraduate students. Delayed enrollment that affects student satisfaction . The population used in this study were undergraduate students, regular and special programs, College of Innovation and Management. Suan Sunandha Rajabhat University A total of 932 people were used to collect data, questionnaires and statistics used for data analysis, including percentage, mean and standard deviation. Results The results of the evaluation found that from improving the process of providing online late registration services. To efficiently respond to needs through the Line QA channel It is an application of knowledge from the development of information systems with an application that facilitates student services. The use of such a system is useful in reducing the problem of late registration in the past where students have to register themselves. It is a request submitted through the online system. Through the Line QA channel that is efficient and creates maximum satisfaction for students who use the service as follows: 1.It's good analysis and design. By developing a service interface with users or service users to be attractive and easy to use the system and attractive to use and convenient and fast 2.Trial use and evaluation of the efficiency of using the online late registration system through the Line QA channel has the results at the highest level, consistent with the research objectives. 3.Satisfaction of students who use online late registration via Line QA channel Keywords: Service, Improving, efficiently

DEVELOPMENT OF THE WORK MANUAL FOR ETHICS APPROVAL FOR GRADUATE THESIS, SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

The purpose of this research was to develop the work manual for the work manual for ethics approval for graduate thesis. Three procedures of conducting research included: 1) studying related information from announcements, research papers, and manuals and writing a draft of the manual; 2) preparing the contents of the manual; and 3) assessing the suitability of the manual. The key informants providing significant information were two staff working in education officer in graduate school who was responsible for the thesis standard obtained by purposive sampling. The tools used for data gathering were the interview form and the suitability assessment form of the manual. Data were analyzed by employing content analysis, mean, and standard deviation. The overall result of the suitability assessment of the work manual for ethics approval for graduate thesis was at the highest level in all three aspects including the manual image, contents, and utilization with a mean of 4.78 and a standard deviation of 0.46.

Development guidelines of media for the public relations of the College of Innovation and Management, Suan Sunandha Rajabhat University

Abstract

ABSTRACT Development guidelines of media for the public relations of the College of Innovation and Management, Suan Sunandha Rajabhat University. Aims to develop publications to guide its dash PR's innovation and university management Suan Sunandha Rajabhat University and to study the comments printed media for public relations of university innovations and management Suan Suan Sunandha Rajabhat University. The researchers distributed questionnaires to students applying to college, innovation and management in the year 2561, 461 persons have been documented to restore all the original figure was 100 percent. The researcher's had data were analyzed with the statistical frequency. (frequency), percentage (percentage), mean (X), standard deviation (SD) content analysis (content analysis) the study finds. 1. Evaluation publications for the public relations of university innovations and management Suan Sunandha Rajabhat University, with satisfaction levels (x ̅ = 4.14, S.D. = 0.9368) When considering aspects of content found to be satisfied than the other side (x ̅ = 4.53, S.D. = 0.8191) And the harmony (Harmony), the less satisfied another side (x ̅ = 4.00, S.D. = 0.9594). 2. Evaluation comments are against the media for publicity of university innovations and management, Suan Sunandha Rajabhat University, with satisfaction levels (x ̅ = 4.53, S.D. = 0.8417) when considering the list of messages can be found straight 4. start reading before it has to be satisfied than the other (x ̅ = 4.53, S.D. = 0.8191) and 9. image clearly satisfied less than the others (x ̅ = 4.07, S.D. = 0.6147). Keywords: The Development, Guidelines, Media

ONLINE LEARNING BEHAVIORS AND OPINIONS ON ONLINE LEARNING MANAGEMENT OF THE MASTER OF BUSINESS ADMINISTRATION STUDENTS IN PROFESSIONAL FOOTBALL MANAGEMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

Budget Management Models Affecting the College of Innovation and Management’s Budget Management Efficiency

Abstract

This research is a study on the internal factors affected efficiency of teaching money of the college of innovation and management. This research aims to analyze the internal factors affecting the efficiency of the College of Innovation and Management teaching compensation disbursement and to use the results of the study as recommendations. A solution to the problem of disbursement of teaching fees of the College of Innovation and Management. in quantitative research by using the frequency, percentage, mean, and standard deviation. Academic personnel of 50 people and academic support personnel of 10 people were randomly assigned by specific method. Collecting target audience information by using an online questionnaire and sending it to the respondents the results of the research showed that 1) most of the samples were at the graduate level and academic position. 2) Budget Management Models Affecting Budget Management Efficiency of the College of Innovation and Management The opinions in the overall picture were at a high level. Most of the knowledge of the practitioners organizational culture, government policy, all assumptions are statistically significant 0.01

Factors Influencing the Selection of Study in the Doctor of Philosophy Program in Innovative Management at College of Innovation and Management, Suan Sunandha Rajabhat University of Chinese Students

Abstract

This research aims to study the basic information about Chinese students who are selected to study in the Doctor of Philosophy (Ph.D.) program in Innovative Management at the College of Innovation and Management, Suan Sunandha Rajabhat University. The specific objectives are to study the basic data of students who opt for this Ph.D. program, focusing on factors influencing their decision-making. The scope of the study targets the population and sample group, consisting of Chinese doctoral students studying in the field of Innovative Management at the College of Innovation and Management, Suan Sunandha Rajabhat University, with a sample size of 137 students. The research findings indicate that 80.29% of the respondents are female, while 19.70% are male. Regarding the total monthly family income of 50,000 Baht or more, it constitutes 32.84% of the participants. In terms of factors influencing the Selection of Study in the Doctor of Philosophy Program in Innovative Management at College of Innovation and Management, Suan Sunandha Rajabhat University of Chinese Students, as follows; the image branding factor of the academic department has the most significant impact on the decision-making process, with a mean score at the highest level (x ? = 4.55, S.D. = 0.62), In terms of the factor related to public relations, it holds significant influence with a mean score at a high level (x ? = 4.42, S.D. = 0.94) and the factors curriculum factors is (x ? = 3.86, S.D. = 0.94) respectively.

Factors Influencing Chinese Students’ Decision to Study in Thai Universities: A Case Study of Suan Sunandha Rajabhat University

Abstract

This research aims to investigate the factors influencing the decision-making process of Chinese students to study in Thai universities, with a specific focus on Suan Sunandha Rajabhat University in Bangkok. Through a survey involving Chinese student that enrolled Chinese students, the study identified significant influences: university image and reputation, perceived value in facilities, and student expenditure. Research finding found that their decision-making factors regarding studying in Thailand were explored using a structured questionnaire covering university image, perceived facilities value, and student expenditure. Analyzed through multiple regression at a 0.05 significance level, the results highlighted those factors influenced Chinese students' perception of decision-making to apply in Thai universities. Factors like academic image, perceived value, Student costs, and Academic advertising were examined. The analysis revealed that these factors collectively of students' decision-making. Overall, the study found that Academic advertising, Student costs, and Academic image significantly influenced Chinese students' decisions to study in Thai universities, with Academic advertising having the strongest impact. Specifically, a higher Academic advertising score correlated with a greater likelihood of Chinese students choosing a Thai university, followed by Student costs and Academic image. These findings highlight the critical role of these factors in shaping Chinese students' preferences for Thai universities.

Problems and Development Approach on Supplies Administration in College of Innovation and Management, Suan Sunandha Rajabhat University

Abstract

The research objective is to study the Problems and Development Approach on Supplies Administration in College of Innovation and Management, Suan Sunandha Rajabhat University. This research's sample group includes academic and administrative staff members from the College of Innovation and Management at Suan Sunandha Rajabhat University, totaling 96 individuals. The research instrument involves using questionnaires, and the statistical analysis includes percentages, averages, and standard deviations. The research results of Problems and Development Approach on Supplies Administration in College of Innovation and Management, Suan Sunandha Rajabhat University indicate that when considering various aspects found that procurement the overall level is rated as the highest at (x ?= 4.58, S.D.= 0.50) followed by distribution and maintenance of supplies: The overall level is considered high at (x ?= 3.95, S.D.= 0.55) and supplies, the overall level is also deemed high (x ?= 4.28, S.D. = 0.69). These results suggest that procurement processes have the most significant challenges, followed by distribution and maintenance, and sales of supplies, respectively.

DEVELOPMENT OF THE ONLINE CLASSROOM BOOKING SYSTEM OF THE COLLEGE OF INNOVATION AND MANAGEMENT SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

This research is the use of results from operations that have summarized problems and suggestions to develop a more efficient system. In this research The objectives are 1) to develop a classroom booking system through the online system and 2) to study the satisfaction of service users with booking classrooms through the online system of the College of Innovation and Management. Suan Sunandha Rajabhat University This research is quantitative, collecting data using a questionnaire created by the researcher. sample group Those used in the research include academic and academic support personnel—college of Innovation and Management Suan Sunandha Rajabhat University Total 96 people. The research instrument was a questionnaire. Statistics used in data analysis are percentage, mean, and standard deviation. The research results found that Overall online classroom bookings are at a very good level. The mean is 4.91 and the standard deviation is 0.293

Factors affecting the process of preparing the strategic plan and the annual action plan.

Abstract

This study Objective 1) To study the factors affecting the process of preparing the strategic plan and the annual action plan 2) To study the factors affecting the process of preparing the strategic plan and the annual action plan. Classified by personal factors.The sample group used in this research was 100 personnel from Suan Sunandha Rajabhat University, using questionnaires as a tool for data collection. The results were analyzed by SPSS program. The statistics for data analysis were descriptive statistics consisting of percentage, frequency, mean and standard deviation. The inferential statistics consisted of t-test and One-Way ANOVA statistics. If differences were found, they were compared individually. Using LSD method.The results of the hypothesis testing showed that the Suan Sunandha Rajabhat University personnel had different sexes. There are factors affecting the process of preparing the strategic plan and the annual action plan. In general, it is not different. When considering each aspect, it was found that the factors affecting the direction of the strategic directions in all 3 areas were not different, and the personnel of Suan Sunandha Rajabhat University with different age, picture and education. There are factors affecting the process of preparing the strategic plan and the annual action plan. In general different When considering each aspect, it was found that the factors affecting the direction of the strategic directions in all 3 areas differ.

GUIDELINES FOR IMPROVING THE QUALITY OF SERVICES FOR FOREIGN STUDENTS: A CASE STUDY OF CHINESE STUDENTS IN COLLEGE INNOVATION AND MANAGEMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

ABSTRACT The purpose of this research was to study the satisfaction levels of Chinese students with the service quality provided by the College of Innovation and Management, Suan Sunandha Rajabhat University and study the guidelines for improving the quality of services for Chinese students to be more efficient and effective, based on the sample size of 428 participants, including undergraduate, master's, and doctoral Chinese students at the College of Innovation and Management, Suan Sunandha Rajabhat University. In this research was quantitative research methods that using questionnaires as data collection tools and statistical analysis methods, including mean, frequency, and percentage. The findings indicate that the satisfaction level of Chinese students with the service quality across all 4 aspects of the College of Innovation and Management is high. The overall average satisfaction score is 4.42, demonstrating high satisfaction levels across all 4 aspects. The aspect with the highest average score is the Service Quality, followed by Facilities and Amenities, Service Process and Service Personnel. These factors serve as guidelines for the improving of service quality for Chinese students at the College of Innovation and Management, contributing to an enhanced overall service experience for international students. Keywords: Improving Quality, Services, Foreign Students Satisfactions

AFFECTING OF CHANEL OF INFORMATION EXPORSURE ON STUDENTS’ DECISION-MAKING IN CHOOSING TO STUDY AT COLLEGE INNOVATION AND MANAGEMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

The Thai university central admission system, commonly known as tcas, serves as a centralized mechanism with five rounds for selecting individuals for tertiary education. This research delves into exploring the most effective channels of information exposure influencing students' decision-making within this system. The study specifically targets bachelor's degree students enrolled in the college of innovation and management at suan sunandha rajabhat university, with a sample size of 200 units. statistical methods, particularly descriptive statistical analysis, are employed to analyze the data and fulfill the research objectives. This approach aims to provide a comprehensive understanding of the demographic characteristics of the sample. The findings reveal variations in the quantity and proportion of how students in the college of innovation and management perceive different channels of information exposure, with social media platforms, events and experiential activities, recommendations from acquaintances, and digital media being the prominent sources.examining the decision-making process, the average and standard deviation of students' choices indicate that certain aspects hold higher significance. The most influential factors include the search and comparison of information related to courses and educational institutions, consistently contemporary public relations activities for the program, and diverse activities with various public relations approaches.the implications of this research extend to future planning for the college of innovation and management. By understanding the preferred channels and influential factors in students' decision-making, the institution can tailor its information dissemination strategies and public relations activities, ensuring a more informed and engaged student body.

Efficiency of student activities in the College of Innovation and Mangement , Suan Sunandha Rajabhat University

Abstract

The objectives of this research were to study the efficiency of students in organizing activities of students in the College of Innovation and Management in four aspects: 1.Academic promotion. 2. Arts and culture 3. Sports and 4. In terms of service and volunteer development .The sample used in this study was 1st - 3rd year students at the bachelor's degree level to 377 units. Which consists of 6 branches, regular section, specific sampling. The tools used to collect data are questionnaires and statistics used in data analysis include percentage statistics,averages, standard deviations. The results found that Event Management Efficiency college student Overall, it is at a high level (mean 3.85 ,SD =1.038) When considering each side, it was found that The aspect with the highest average was Arts and culture, followed by Service and Development Volunteers , Sports and recreation and academic promotion are arranged in order.

Factors Affecting the Success of The Implementation of Educational Quality Assurance Policies of College of Innovation and Management, Suan Sunandha Rajabhat University

Abstract

A study the factors that affect the successful implementation of the education quality assurance policy in the College of Innovation and Management, Suan Sunandha Rajabhat University. The purpose of this study was to study the factors affecting the success of implementing the educational quality assurance policy of the College of Innovation and Management. Suan Sunandha Rajabhat University. And to recommend the development of educational quality assurance policies for the College of Innovation and Management, Suan Sunandha Rajabhat University. The population used in this study were officers and teachers in the College of Innovation and Management, Suan Sunandha Rajabhat University. Participating in educational quality assurance of 30 people used to collect data by questionnaires and statistics used to analyze the data, including percentage, mean and standard deviation. The study found that. The sample group had opinions about the factors of policy implementation. Factors supporting the practice the factor of operational unit potential and the success of the implementation of the policy was at the high level of agreement.

THE DIGITAL TECHNOLOGY APPLICATION GUIDELINE FOR PUBLICIZE EDUCATIONAL PROGRAMS, COLLEGE OF INNOVATION AND MANAGEMENT SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

Guidelines for applying digital technology to publicizing educational programs The College of Innovation and Management Suan Sunandha Rajabhat University 1.) To study the satisfaction of students and teachers with public relations media for educational programs. 2.) To develop digital media for publicizing educational programs. 3.) To study the results of experiments using digital media for publicizing educational programs. The research instrument was a questionnaire of the opinions of undergraduate students. a digital media awareness questionnaire and a questionnaire on teachers' opinions on digital media. Statistics used in research are mean and standard deviation. From the results of applying digital technology, it was found that it is fast, cost-effective, and uses available resources to maximum benefit. And the storage of information is efficient, affecting the public relations of the educational curriculum. and good practices to apply at work.

GUIDELINE FOR DEVELOPING MARKETING STRATEGY FOR THE ACCOMMODATION BUSINESS IN SAMUTSONGKHRAM PROVINCE FOR THE NEXT NORMAL

Abstract

In the wake of the COVID-19 crisis in Thailand, this study examines the challenges faced by hotel businesses, particularly in Samutsongkhram Province. The focus is on developing adaptive marketing strategies for the "Next Normal" to ensure sustained growth. The purpose of this paper is to determine the most appropriate approach for developing marketing strategies for accommodation businesses in Samutsongkhram Province for the next normal by examining the relationship between changing consumer behavior after COVID-19 and the 4Es of marketing. 400 respondents who completed the questionnaires were used in this study, which used the quantitative analysis approach. The standard deviation, mean, and percentage were the descriptive statistics employed. At a statistically significant level of 0.05, the study's findings indicated that travelers with varying genders, ages, educational backgrounds, occupations, and average monthly incomes make different travel decisions. To address the post-pandemic challenges, the study recommended a marketing approach using the 4Es framework: experience, exchange, everywhere, and evangelism. These elements are designed to enhance the customer experience, drive engagement, build brand advocacy, and extend market reach. In summary, the proposed approach emphasizes tailoring marketing strategies to the unique circumstances of Samutsongkhram Province. By prioritizing customer experience and engagement, hotels can navigate the complexities of the post-COVID era and ensure their resilience and growth.

Job Performance and Human Resource Development: A Study of Employees in Bangkok

Abstract

The research aimed to study the relationship between job performance and human resource development (HRD) of employees in Bangkok. Utilizing a comprehensive framework, the purpose to examine the job performance as well as the human resource development efficiency and to explore the relationship between both factors. The population used was 300 company employees by using questionnaires to collect data whereas data analysis and processing was undertaken through statistical packages which are number, percentage, mean, standard deviation and inferential statistics were used for hypothesis testing with defined result of statistical significance level of .05. The result shown that informants were mostly male, age 25-34, bachelor's degree, single, average monthly income 30,001-35,000 Baht. The results of an analysis of opinions on the job performance of company employees in Bangkok revealed that the overall of the following aspects consisting of unity, adaptation, participation, result performance were at high level. In terms of quality work, quantity work and time spending aspects, an overall were also at high level. The relationship between human resource development efficiency and the aspect of the source variables were related with the p-value of .000. with statistical significance level of .05 and the analysis of the relationship between job performance and the source variables, the overall aspect of the dependent variables with a p-value of .000 were highly correlated with statistical significance level of .05.

A study of the marketing mix of Thai leather handbag brands against imported brands

Abstract

This research looks into the competitive factors in marketing mix 4Ps for Thai leather handbag brands to compete against imported international brands. The objectives of this research are (1) to investigate how Thai people look at Thai brands and (2) To identify the marketing mix of Thai local brand handbags to compete against imported brands. The research methodology used was both qualitative and quantitative. In the collection of qualitative data, the author interviewed local Thai brand leather bag owners and 20 interviewees. For quantitative data, the author distributed questionnaires to 100 respondents. The findings showed that Thai brands can compete against imported international brands. In terms of products, Thai brands have to have the uniqueness of Thai design. Regarding pricing, Thai brands have to be worth the money. Concerning place, Thai brands should have counters inside department stores. Regarding promotion, Thai brands have to use traditional advertisement. Keywords: Marketing mix 4Ps (Product, Price, Place, and Promotion), Leather handbag, Thai brand, Imported brand, Thai customers

PLANNING THE DYEING OF LOCAL CLOTH PRODUCTION CASE STUDY OF BAN CHIANG LOCAL CLOTH COMMUNITY ENTERPRISE

Abstract

Effective production planning for SME businesses

Enhancing Production Efficiency of Ban Chiang Processed Agricultural Community Enterprise Group

Abstract

This research aims to enhance competitiveness for entrepreneurs, community enterprises, and the utilization of technology. It also aims to increase the efficiency of community enterprise groups in processing products by at least 10%. This creates more opportunities to purchase wood at lower prices, resulting in cost savings for wood procurement. Previously, the wood was purchased for 8,000 baht and could produce a total of 14 carved wooden Buddha statues, averaging 572 baht per piece. After the improvement, the same amount of wood can be purchased for 8,000 baht, but it can produce a total of 21 carved wooden pieces, averaging about 381 baht per piece. This reduces the cost of wood procurement by 33.39%.

Guidelines for increasing efficiency in developing websites for public relations

Abstract

Optimizing website development for public relations is an important component. It is also a mechanism for inducing impressions and images from the organization to the public or outsiders using notification. Explain what caused Knowledge and understanding from the general public Currently, the preparation of the website for the public relations of the agency, it is one of the most important mechanisms of management. To create a good image, popularity, and understanding of the agency. The objectives of this research are 1. To study methods for increasing efficiency in developing websites for public relations. that currently exists at Suan Sunandha Rajabhat University Udon Thani Education Center 2. To increase efficiency and develop the website for public relations. of Suan Sunandha Rajabhat University Udon Thani Education Center 3. To study opinions on the website of Suan Sunandha Rajabhat University. Udon Thani Education Center The sample group used in the research consisted of. Group of personnel including administrators, teachers, staff, and students of Suan Sunandha University. Udon Thani Education Center, 35 people. 2. Public relations, social media, and corporate image experts, 5 people. Research tools: 1. Website quality assessment form. 2. Interview form with public relations media experts 3. Public relations website of Suan Sunandha Rajabhat University Udon Thani Education Center Data analysis used statistical values of percentage, mean ( ̅ ), and standard deviation (S.D.). The results of the research found that the guidelines for increasing efficiency in developing websites for public relations are results from studying opinions on the website of Suan Sunandha Rajabhat University. Overall, the Udon Thani Education Center is at the highest level. However, the person responsible for creating the website in public relations Standards should be maintained along with applying it to improve and develop the website This will help the website to be published effectively.

Development of Personnel Support personnel in the Suan Sunandha Rajabhat University, Udonthani Education Center

Abstract

The objectives of this research were 1) Study the potential development of Personnel Support personnel in the Suan Sunandha Rajabhat University, Udonthani Education Center. 2) Comparison of performance development of Personnel Support personnel in the Suan Sunandha Rajabhat University, Udonthani Education Center by gender, age and duration of work and 3) To study the suggestions for improving the Development of Personnel Support personnel in the Suan Sunandha Rajabhat University, Udonthani Education Center. Population and sample used in the research were Support personnel in the Suan Sunandha Rajabhat University, Udonthani Education Center Statistics used to test the hypothesis are t-test (Independent Sample) and F-test (One-way ANOVA). The research found that 1. The results of the analysis of performance development of Personnel Support personnel in the Suan Sunandha Rajabhat University, Udonthani Education Center. Very high It was found that in every aspect Sort by average to descending order such as Moral of work ethics ( x ̅ = 4.47; S.D. = .50) The coordination ( x ̅ = 4.11; S.D. = .63). Performance skills ( x ̅ = 4.10; S.D. = .52). Methodology and activities ( x ̅ = 4.02; S.D. = .69) and Motivation for work performance ( x ̅ = 3.85; S.D. = .80), respectively. 2. The results of the comparative analysis of the performance development of Personnel Support personnel in the Suan Sunandha Rajabhat University, Udonthani Education Center by gender, age and duration of work were not significantly different at the .05 level. 3. Opinions on the performance development of Personnel Support personnel in the Suan Sunandha Rajabhat University, Udonthani Education Center. The respondents gave their suggestions. Sort by Ascending Descending such as there should be enough welfare benefits such as free housing, medical treatment, loans, etc. (26.09%). Establish a budget for the establishment of database systems, regulations, and practices. And other regulations are standard and are current (23.91%). Internet should be developed. It is safe, fast and sufficient to use (17.39%). Should be encouraged to attend training (10.87%) Improvements should be made to the public utility system. Internal phone Internet access (8.69%). The promotion criteria should be more standardized (6.53%). Should have training Technological advances in the use of technology to modernize and update (4.35%) and they should promote their duties by taking into account the reputation and interests of the university (2.17%), respectively.

Analysis of Budget Expenditure to Achieve the Performance of Government Performance to Achieve the Goals of Suan Sunandha Rajabhat University

Abstract

Udon Thani Education Center, Suan Sunandha Rajabhat University is an educational organization. Each fiscal year a policy framework is established for university strategy to determine the direction and goals of the university. In fiscal year 2024, the university has 33 indicators to evaluate government performance under 4 strategies. Therefore, it is important and necessary to show the efficiency of operations to answer the performance evaluation indicators. To be able to set an action plan including spending the budget effectively. This research has studied and analyzed the spending budget for project implementation to answer government performance evaluation indicators of Udon Thani Education Center for the past 2 years, namely fiscal years 2022-2023, which is expected to provide guidelines for budget management to achieve the most efficiency. In terms of achieving the results of achieving the goals set by the university in the next fiscal year. This research is qualitative research by studying strategic plan documents report on government performance for the fiscal year 2022-2023 and budget spending of Udon Thani Provincial Education Center to analyze the worthiness of budget spending in each project. It found that there is a very high level of budget allocation and budget disbursement in strategy 1. The budget allocation for fiscal year 2022 is 97.25% and a total of 87.41% has been spent. Similarly, the budget allocation in fiscal year 2023 is 98.86% and a total of 98.85% has been spent compared to strategies 2 and 3 in both fiscal years, fiscal years 2022 and 2023. In strategies 2 and 3, there is budget allocation. and disbursement of approximately 1%. In addition, the percentage of achieving the indicator goals in fiscal year 2022 was more achieved than in fiscal year 2023. It will be noticed that in the fiscal year 2022, Udon Thani Education Center Over the fiscal year 2023, 20 indicators have been assigned. So, it shows that budget affects success in achieving goals but is not 100% effective. It shows the relationship between the achievement of indicators and budget disbursement in fiscal year 2022. It can be seen that most of the indicators achieving the target are related to budget disbursement. And there are some that are able to achieve their goals without disbursing the budget. Therefore, driving the university's strategy and indicators to achieve its goals will consist of many factors. The budget factor is only one factor that results in driving and operating. But, there are other factors that affect success such as driving time and the difficulty of the indicators for achieving the goals. However, planning for budget allocation is also necessary to successfully drive the strategy and indicators of the agency. Keywords: Analysis, Budget Expenditure, Performance of Government

Income budget administration of the Udon Thani Education Center Suan Sunandha Rajabhat University

Abstract

This study aims to 1) study problems and obstacles in managing the income budget of the Udon Thani Education Center and 2) guidelines for managing the income budget of the Udon Thani Education Center. Sample research results Covering 28 Udon Thani Education Center personnel, it is qualitative data. Content analysis and descriptive summary. The research results found that From the research study, it was found that most of the sample personnel had opinions about Problems and obstacles in managing the income budget of the Udon Thani Education Center. What is currently occurring is the problem of revenue structure that cannot be collected within the specified period. Expenditure structure problems with unbalanced budget allocation Problems with changing regulations Various practices frequently involved in budget management The problem of personnel being insufficient to meet the workload in terms of guidelines for managing the income budget to be efficient. The method can be summarized as follows. Plan carefully during the budgeting process. Create a work plan structure and set a budget to be consistent with policy. and operational strategies Control the use of the budget according to the specified plan. Always check and review the budget plan regularly. If there are any obstacles Speed up the process of correcting/adjusting the plan. Report on operating results, monitor and evaluate budget use regularly. To create guidelines for developing the management of plans and budgets of the Udon Thani Education Center. We have achieved our goals and have excelled. Easy to follow.

Students Satisfaction towards Financial and Accounting Services of Udon Thani Education Center, Suan Sunandha Rajabhat University

Abstract

The research aims 1) to study students satisfaction with financial and accounting services at Udon Thani Education Center, Suan Sunandha Rajabhat University (SSRU) 2) To study problems and obstacles of financial and accounting services at Udon Thani Education Center Suan Sunandha Rajabhat University The 30 samples are Students in the Udon Thani Education Center, Suan Sunandha Rajabhat University, who used financial and accounting services. The instrument used in this research was a questionnaire on the study of Students satisfaction towards financial and accounting services. The statistical questionnaire used in the research was a percentage, mean ( ), and standard deviation (S.D.) According to the priority of the problem, the research results showed that 1) Students's satisfaction towards financial and accounting services Udon Thani Education Center Suan Sunandha Rajabhat University Overall, it was at a high level. When considering each side, it was found that The officers or Students providing the most services followed by the service results. facilities and process/procedure of service are at the same highest level respectively, indicating that The officers or service Students with the highest scores due to honesty in performing duties kindness generosity, and human relations in communication The results obtained from the service of Good officers result in effective service results for Students. and receive services that create satisfaction. 2) Students's knowledge of finance and accounting Udon Thani Education Center Suan Sunandha Rajabhat University in 2 aspects, namely knowledge of reimbursement of training expenses. and reimbursement for official travel expenses It was found to be at a moderate level.

Cultural Landscape Management Towards Green Tourism Nachompoo Vlillage Nayoong district, Udon Thani province.

Abstract

This Article aimed to study 1. to study the resource base of tourist attractions of Nachompoo Vlillage Village 2.Conservation Process Interpretation and cultural landscape management, cultural landscape management in Nachompoo Vlillage Village, Na Yung District, Udon Thani Province 3. To propose cultural landscape management for tourism in Nachompoo Vlillage, Na Yung District, Udon Thani Province.The research model is Qualitative research uses the concept of cultural landscape.Interpretation planning and management and related research as a research framework The main research areas areNachompoo Vlillage, Na Yung District, Udon Thani Province local community sample local community representatives and entrepreneurs, including the Udon Thani Tourism Business Association of 11 people and 400 tourists The research instrument using the In-depth Interview. The results showed that 1) there were distribute more income in the community can cover every household 2) The villagers are conscious of their hometown and together to conserve the local nature and culture. 3) Villagers understand and cooperate with Sectoral Agencies for Sustainable Management of Cultural Landscapes and the villagers have developed a life that is well-developed and happyand living in their own hometown, not having to go to work in big cities, which will ultimately lead to sustainable development.

Students’ satisfaction towards instruction at Udon Thani Education Center Suan Sunandha Rajabhat University

Abstract

The purpose of this research was to study and compare student satisfaction with teaching and learning arrangements at the Udon Thani Education Center. Suan Sunandha Rajabhat University Classified according to general information, including gender, year, faculty, using a questionnaire that received a confidence rating of 0.94 in collecting 276 sets of data using a stratified sampling method. The questionnaire was then analyzed to find statistical values, including mean, standard deviation. The statistical significance value was set at the 0.05 level. The research results found that Students are satisfied with the teaching and learning arrangements of the Udon Thani Education Center. Suan Sunandha Rajabhat University The overall and individual aspects of all 4 areas are at a high level. First is the curriculum, followed by teaching and learning management. In terms of measurement and evaluation and teachers, satisfaction with teaching and learning was at a moderate level. Factors supporting teaching and learning When comparing satisfaction with the teaching and learning arrangements of the Udon Thani Education Center. Suan Sunandha Rajabhat University found that Students of different genders had no difference in satisfaction with the curriculum. Students in different years are satisfied with the overall picture of teachers and factors supporting teaching and learning. and measurement and evaluation no different Students from different faculties are satisfied. Factors supporting teaching and learning no different And students with different cumulative GPAs were satisfied with the overall curriculum, teachers, and teaching management. no different Statistically significant at a statistical significance level of 0.05.

Needs and expectations for continuing education in the Udon Thani Education Center Suan Sunandha Rajabhat University for high school students In the Mueang Udon Thani District

Abstract

The purpose of this study was to study the needs and expectations of secondary school students for the Udon Thani Provincial Education Center. Suan Sunandha Rajabhat University is for high school students in Mueang District, Urani Province. As an institution for pursuing undergraduate studies This subject is high school students in the academic year 2023 who participate in further education guidance at Suan Sunandha Rajabhat University. Unpredictable topic groups were defined by Cochran. The instrument for this study was a questionnaire developed by the authors. The subjects in this study were 400 high school students in Mueang District, Udrani Province. Data are presented as percentages, means, and standard deviations. The results of the research consisted of 4 dimensions: curriculum and teaching, teachers, and teaching equipment. Classroom and university environment Academic services (librarians, librarians and consultants) reveal high levels of demand and expectation. The details are as follows: 1. The university's curriculum and teaching are expected to be at a high level. As more and more universities provide more useful technology and lessons. Students are expected to develop their skills while attending school. And what they learn should be able to be applied in real life. 2. High school students have high expectations of their teachers. University lecturers are expected to be qualified in their field and able to impart their knowledge to students. Teacher evaluations should cover content and include teaching plans related to course objectives and be open to student suggestions. University faculty members should also be good examples to students regarding morality. 3. High school students have high expectations of university teaching tools. The expectation is that the tools should improve the quality of teaching and facilitate the learning process in the classroom. 4. There are high expectations from high school students for their environment both inside and outside the classroom. The expectation is that classrooms should be comfortable and clean. The campus environment should be comfortable and beautiful. There are high expectations regarding general university services such as financial aid. and student news about health and various activities The expectation is that university cafeterias should sell good, clean food at reasonable prices. Universities should provide extra-curricular opportunities to students through related activities. There should be comprehensive health, registration, and news services on campus. Students expect the university to be a safe place for them. Keywords : needs and expectations , continuing education

Why AI-generated paintings are not protected by Copyright Law?

Abstract

This paper explores the reasons why AI paintings are currently excluded from such protection under copyright law in contemporary society. Artificial intelligence (AI) has emerged as a powerful tool in various fields, including the creation of paintings. With advancements in technology, AI-generated paintings have gained attention and popularity worldwide. However, this raises significant concerns regarding copyright protection. To address this issue, the article will first discuss the legal framework surrounding AI paintings and copyright laws. Subsequently, it will analyze the current challenges faced by artists and creators in this context. Finally, it will provide potential solutions to these challenges. Keywords: AI Paintings, Artificial Intelligence, Copyright Law

Legal issues of real – estate developers: The case of Ashton Asoke

Abstract

Legal issues for real estate developers: The case of Ashton Asoke was to critically examine the decisions made by the Central Administrative Court and the Supreme Administrative Court, which resulted in the revocation of all permission documents pertaining to the Ashton Asoke condominium. It led to the demolition of the building with a total of 265 residential units due to a lack of at least a 12-meter-long entrance and exit connected to a public road. The ramifications of the verdict extended to other real estate developers who had a similar approach to Ashton Asoke, encompassing a minimum of 100 cases. To prevent the demolition of the project, it is imperative for the developers to possess a comprehensive understanding of the regulations and any alterations in the circumstances inside the public agency.

Loss of Inheritance Rights due to Being Excluded from the Succession: A Comparative Study between Thai Legislation and The Laos People’s Democratic Republic’s law

Abstract

This paper aims to study the loss of inheritance rights because the heir is legally excluded from receiving inheritance under Thai law in comparison with legislation of the Laos People's Democratic Republic (Loas). The study found that both Thai law and Laos’s law contain provisions regarding the loss of heirs' inheritance rights. The heir may be precluded from succession before or after the death of the owner of the inheritance because he/she is illegally engaged in moving and concealing the existence of property, which are the encroachment on the inheritance property. Exclusion from succession could involve the commission of any act against the owner of the inheritance and other descendants. Based on the law of Laos, it contains border provisions that exclude the right to inheritance than Thai law. The provisions preclude heir who have been convicted of unlawfully intending or attempting to cause the death of the owner of the inheritance or other heirs, which is a crime against life. These models are comparable to Thai law. Laos's law also covers the heir who causes serious harm to the owner of the inheritance, as well as when an heir conceals or supports such an offense. The person may lose the right to inheritance when he/she is judged to fail to perform the duty of care and support the owner of the inheritance as parents and children. The law of Laos also excludes the heir who resides in the same province or city as the owner of the inheritance, but he/she did not arrange a funeral or assign another person to act on his/her behalf. These actions result in losing inheritance rights, which do not appear in Thai law. Therefore, the paper suggests to revise Thai legislation concerning exclusion from succession because the heir committed an offense leading to a final judgment that he/she intended to commit or attempted to unlawfully cause the death of the owner of the inheritance or the person who could inherit before him/her unlawfully. It is essential to specify the heir's actions as "instigator" or "supporter". The legal model of Laos should be applied to Thai law to preclude the heir who intentionally ignores the legal duty to care for parent, this factor should be taken as another cause of the loss of inheritance rights.

Maternity leave and breaks during work for breastfeeding of female employees according to Thai labor protection laws: A comparative study of international labor standards and foreign laws

Abstract

This research has the objective to: 1. Study the concept of maternity leave and break during work for breastfeeding of the female employee; 2. Study and comparatively analyze the maternity leave and breaks during work for breastfeeding of female employee under Thai labour protection law, international labour standard and foreign laws; 3. Propose the appropriate guideline to amend and revise maternity leave and break during work for breastfeeding of female employee under Thai labour protection law by the Qualitative Research by means of the Documentary Research. The research’s result is that Thai Labour Protection Act B.E. 2541 (1998) allows female employee to be entitled to maternity leave of not more than 98 days per each pregnancy, which has not the period of maternity leave in case of having at least 2 children at a time and has not stipulated that the employer must provide the break for breastfeeding of female employee with paid. This is neither in compliance with the international labour standard nor foreign law which allows them to take additional maternity leave days if she has a pregnancy of at least 2 children and the employer gives the female employee with child under 1 year upon request to take a break for breastfeeding of 30 minutes or more for 2 times per days with paid during such period. Thai female employees have not been appropriately protected regarding maternity leave. Therefore, Thai Labour Protection Act B.E. 2541 (1998) should be amended to increase the maternity leave days for female employee who has 2 children in one pregnancy and employer to enable the female employee who has children to take a break for breastfeeding so that their children will be breastfed for a reasonable period.